BRAND IDENTITY
COMPANY
Quality, price and speed.
The strengths that distinguish the Motel brand.
PLANNING
New ideas for an amazing styling feminine Made in Italy take shape everyday.
DEVELOPMENT
The making from sketches to samples in 10 days. In-house craftsmen communicate in real time with industry specialists and turn ideas into reality.
DISTRIBUTION
Showrooms, WhatsApp b2b, network of distributors together to spread the uniqueness of Motel style.
The unmistakable italian style by Motel, founded in 2006, means unique, artisan, detailed creations pervaded by a sense of modern romance and the touch of a perfect imperfection.
As a result of an easy to wear style and top fashion contents Motel has recorded organic sales growth and brand awarness.
High quality craftmenship combined with a time-based production strategy which seeks to compress the time required to propose, develop, manifacture, market and deliver its product up to 10 days are directly related to succesful performances.
HEAD OFFICE
The Nika Nika S.r.l. headoffice is in Tuscany, an italian region that has a historical textile tradition.
Two floors and few functional architectural elements define the space: a starecase which connects production to prototypes area, large cutting tables, racks for the samples and easily removable pallets to organize kilometers of fabric.
Creativity and commercial activity are linked in space and in daily work as well as in the production process.
Ready-to-wear fashion thought for a young audience launched an innovative marketing strategy: “flash” collections made on a weekly basis producing more than 400,000 units per year.
The Motel brand, mainly known across Europe and all over China, is constantly growing in America and Japan. A strong global distribution is our goal.
SHOWROOM
A clean concept with a welcoming atmosphere comes to life in the showrooms in BOLOGNA, PRATO and MILANO, where the latest styles are constantly on display for customers to choose from and purchase directly, with the support of an expert team who are always up to date.
Particular attention is paid to the shop windows, which serve as showcases for the launch of the latest products and styling trends, complemented by a carefully curated visual merchandising service.
WHATSAPP B2B
The WHATSAPP B2B service is a benchmark for retailers and distributors, demonstrating how overcoming physical limitations through the use of widely adopted technology supports the market by offering new partnership opportunities without compromising the brand’s identity.
Do you run a shop and would like to stock Motel in your boutique?
Contact us to access our WHATSAPP B2B service for retail outlets!
