Brand Identity
Motel: constant growth and work in progress
Quality, price and speed are the strengths that distinguish the brand.
Planning
New ideas for an amazing styling feminine Made in Italy take shape everyday.
Development
The making from sketches to samples in 10 days.
Distribution
Showrooms, WhatsApp b2b, network of distributors together to spread the uniqueness of Motel style.
The unmistakable italian style by Motel, founded in 2006, means unique, artisan, detailed creations pervaded by a sense of modern romance and the touch of a perfect imperfection.
As a result of an easy to wear style and top fashion contents Motel has recorded organic sales growth and brand awarness.
High quality craftmenship combined with a time-based production strategy which seeks to compress the time required to propose, develop, manifacture, market and deliver its product up to 10 days are directly related to succesful performances.
HEAD OFFICIE
The Nika Nika S.r.l. headoffice is in Tuscany, an italian region that has a historical textile tradition. Two floors and few functional architectural elements define the space: a starecase which connects Production to Prototypes area, large cutting tables, racks for the samples and easily removable pallets to organize kilometers of fabric. Creativity and commercial activity are linked in space and in daily work as well as in the production process.
Ready-to-wear fashion thought for a young audience launched an innovative marketing strategy: “flash” collections made on a weekly basis producing more than 400,000 units per year. The Motel brand, mainly known across Europe and all over China, is constantly growing in America and Japan. A strong global distribution is our goal.
SHOWROOM
Clean lines on white contrasts, black with a touch of sophisticated pink and mirrors in 1200 square metres that can accomodate up to 25,000 clothes.
A simple concept in a fresh atmosphere for a trendy style.
WHATSAPP B2B
The WhatsApp B2B service is a reference point for retailers and distributors showing how transcending the physical space through the use of consumer technology supports the market by offering new partnership opportunities without distorting the DNA of the brand.
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